Case Study - Transform influencer marketing into meaningful creative partnerships

Overview

The influencer marketing industry has exploded, but the tools haven't kept pace. Brands struggle to find the right creators, creators juggle disorganized communications with multiple partners, and everyone loses track of deliverables and deadlines.

KeepFan approached us to build a platform that would serve both sides of this equation. They envisioned shared workspaces where brands and creators could collaborate seamlessly, with AI handling the tedious parts—from initial matching to content compliance checking.

The technical challenge was significant: real-time collaboration features, integration with multiple social platforms, and AI systems that could evaluate both creator-brand fit and content quality.

What we did

• Frontend (React, TypeScript)
• Backend (Node.js)
• AI/ML Features
• Social Platform Integrations

The Brand Alignment Checker has been invaluable. Catching brand guideline issues before content goes live saves our customers countless revision cycles and protects brand integrity.

AI-powered discovery

The heart of KeepFan is its creator discovery system. Rather than simple follower-count filters, we built semantic search matching that evaluates creators based on content themes, audience demographics, engagement quality, and historical brand partnership success.

The system ingests creator profiles from connected social accounts, processes their content history through our ML pipeline, and generates rich embeddings that capture their unique positioning. When brands search for creators, the system matches on meaning rather than keywords.

We also implemented an "AI Creative Director" feature that analyzes campaign briefs and suggests content directions, helping creators understand brand expectations before they start producing.

Real-time collaboration

The workspace functionality required careful architecture to support real-time updates across all participants. We used WebSockets for instant messaging and notification delivery, with optimistic UI updates to keep the experience snappy.

Content review workflows support inline commenting, version tracking, and approval chains. The Brand Alignment Checker runs automatically on uploaded content, flagging potential issues with colors, messaging, or competitor mentions before submission.

Results

KeepFan has grown rapidly since launch, with thousands of creators and hundreds of brands using the platform for their collaboration needs. The AI matching system has proven particularly valuable, with users reporting campaign delivery times cut by 60% compared to traditional methods.