Case Study - All your loyalty programs in one powerful app

Overview

The average consumer belongs to 14 different loyalty programs but actively uses fewer than half. Points expire, cards get lost, and the friction of managing separate apps means rewards go unredeemed.

Membapp saw an opportunity to become the central hub for all loyalty programs. Their vision was simple: one app where you can see all your points, redeem rewards, and even play games to earn bonus rewards across participating brands.

The technical complexity came from the integration side. Each retail partner has different APIs, authentication methods, and data formats. We needed to build a system that could normalize this chaos into a consistent, delightful user experience.

What we did

• iOS Development (Swift)
• Android Development (Kotlin)
• Backend Services (Node.js)
• Third-party Integrations

The offline capability was crucial for us. Users need to access their loyalty cards even without internet, and Roamark delivered a solution that syncs seamlessly when connectivity returns.

Integration architecture

We built an adapter layer that abstracts away the differences between loyalty program APIs. Each brand integration follows a common interface, making it straightforward to add new partners without touching the core application logic.

The synchronization engine runs in the background, pulling updated point balances and available rewards from all connected programs. We implemented smart polling frequencies based on user activity patterns—more frequent updates for programs the user engages with regularly.

For programs without APIs, we built secure web scraping solutions using headless browsers, with robust error handling and notification systems when authentication needs refreshing.

Gamification and engagement

Beyond simple point tracking, Membapp features gamification elements designed to increase engagement. Users can spin reward wheels, complete quizzes about brands, and participate in challenges to earn bonus points.

We built the game mechanics to be configurable by brand partners, allowing each to create custom experiences within the platform. The reward distribution system ensures fair play while creating genuine excitement around earning opportunities.

Results

Membapp launched to strong user adoption, with the app maintaining a 4.7-star rating across both iOS and Android. Users report redeeming three times more loyalty points than before, simply because they can now see and manage all their rewards in one place. The platform continues to grow with new brand partnerships launching monthly.